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Managing social media risks
When things blow up on social channels, they seem to really blow up. We certainly don’t want everyone to hear about us because of a rogue tweet or a tasteless update. We don’t want to become a “what...
View ArticleCustomer care in the era of social media
As social media changes the way we do business and the speed at which we do it, it stands to reason that it changes our expectations as well. More specifically, it changes customer expectations, when...
View ArticleOMG! It’s a PR Crisis on Social Channels!
We like to think that no kind of PR crisis will never happen to us, but in reality, it can happen to anyone. And the fact of the matter is that as our social media use increases, these crises are...
View ArticleUsing a Social CRM in a Social Media Crisis
Something students of public relations are learning these days is how to respond to a social media crisis. And with good reason, as there is certainly no shortage of examples of such an event. All it...
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